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It’s an exciting day for us at Paper Leaf today! I’ll let the press release below do the talking.
Western Canada’s largest independent marketing and communications agency, ZGM Modern Marketing Partners, has acquired Paper Leaf, an award-winning and highly-recognized web and mobile app company based in Edmonton.
“This acquisition adds an important dimension to ZGM’s digital services, and provides Paper Leaf with the marketing and communications support it needs,” said Dan King, ZGM Partner and President. “This not only turns ZGM into a major player in the digital sphere, but is a sign of our continuing investment in nurturing and growing Alberta talent. It is an exciting and natural step in the evolution and growth of ZGM.”
As an Alberta-based company, Paper Leaf has quickly grown to become known for their exceptional, user-friendly software development. In 2020, more than four million users interacted with a Paper Leaf product. Clients include Elections Alberta, the Edmonton International Airport, Canadian Automobile Association and the Canadian Mental Health Association.
“We have worked hard to build and grow Paper Leaf into a profitable and reputable firm, and we are excited to draw on ZGM’s vast marketing and communications expertise and the opportunities that will unlock for our clients.”
“We are pleased to be joining the ZGM team,” said Jeff Archibald, who serves as CEO of Paper Leaf and co-founded the company in 2009. “Both Paper Leaf and ZGM embrace the importance of finding the right balance between humanity and technology, so this is a perfect fit for the two companies. We have worked hard to build and grow Paper Leaf into a profitable and reputable firm, and we are excited to draw on ZGM’s vast marketing and communications expertise and the opportunities that will unlock for our clients.”
Paper Leaf and its 20 employees will continue to operate separately and retain its brand and name, in order to continue their focus on web apps and mobile apps. The ownership change will not affect any process or ongoing work with its existing clients.
As Alberta’s largest independent agency, ZGM now has more than 90 employees in both Calgary and Edmonton. The integrated marketing and communications firm has continued its managed growth and expansion over the past few years. In 2018, ZGM merged with Calder Bateman, an established and respected advertising and public affairs agency. This helped add public relations and engagement to its service offerings. In 2013, ZGM acquired Donovan Creative, and a year earlier acquired Wonder Communications.