Why Launch a Mobile App
Designing a valuable custom mobile app experience
A branded mobile app has the potential to provide irreplaceable value to your audience – it will also be a major digital asset for your brand. Here are a handful of reason why you would want to consider developing a mobile app:
Mobile apps demonstrate that you are aware of what your audience needs.
Providing a useful tool that is customized to the exact needs of your audience will help to cultivate loyalty and retention. Your mobile app will set you apart from competitors, provide a platform for future releases, and keep your brand top of mind.
They streamline and improve conversions.
Statistically, conversion rates tend to be higher in mobile apps. Which makes sense as mobile apps have been specifically designed to simplify tasks. By assessing funnels for top tasks, you will be able to determine what actions and features would be suitable to include in your mobile app.
Most importantly, mobile apps help you create a strong connection with your audience. App experiences are account-based and as such can largely be targeted with personalized content. You also have the added interaction of notifications that you can harness to further your business objectives.
Mobile apps provide a structure for audience engagement.
Your branded app has the potential to become an essential platform for task completion. With defined touchpoints surrounding key tasks, you will be able to gain insight into how your audience is actually moving through workflows.
This will contribute to not only refining your mobile app but it may lead to transformations in other areas of your business as well.
The focused workflows found in mobile apps provide you with greater control over the experience your audience has with your brand.
Apps provide excellent data insights.
Mobile apps are account-based and can be leveraged rather effectively as data-collection tools. Collecting data from how users engage with your application will provide valuable insights into their preferences and behaviours. You can use this information in a variety of ways including releasing new features or generating targeted marketing campaigns.
Mobile apps increase your brand equity. If designed well – generally making tasks smoother and more delightful – they can become tools that are fully woven into the lives of their intended audience.
Starting Your Mobile App Development Project
Identifying the opportunity in mobile app development
Clients engage us for mobile app development services when they see an opportunity to build a unique, custom mobile experience for their brand. We’ve worked with all kinds of clients on B2B and B2C React Native mobile apps.
So when is the right time to create a mobile app? First, effective mobile app development requires a keen understanding of audience needs. The features and functionality of your app will encourage interaction around key actions and tasks that your audience completes on a regular basis. Once you have your idea, it’s time to do extensive market research to assess the competitor landscape.
It’s helpful to view a mobile app like a tool – once you have a unique idea of the kind of tool your audience needs, a strong custom mobile app development company like Paper Leaf can begin helping you develop that experience.
Mobile App Development Services
User-centered mobile app design & agile development
As a mobile app development agency, we build custom mobile apps for our clients – primarily on React Native, in order to take advantage of the platform’s maturity and the efficiency of being able to maintain one codebase that can deploy to both iOS and Android app stores.
App research and discovery
The majority of our mobile app development projects start with a Discovery Phase, wherein we do the requisite research and up-front work required to identify precisely what should be built, requirements-wise, alongside the approach and effort required.
Agile mobile application projects
Following sign-off on the scope of work on the subsequent Design & Build Phases, our clients work with one of our dedicated project teams through completion. We work with you in a highly organized and mature agile manner, following Kanban as a methodology. Standing Progress Review meetings (usually every two weeks) are used to evaluate work-in-progress with you, allowing us to quickly reprioritize or pivot as needed.
App design and development
Mobile app design and development proceed in tandem, alongside continual QA testing and formalized UA testing at the culmination of the Design & Build phase. A dedicated issue resolution period follows UA and platform training, and on approval we publish your new mobile app to the iOS App Store and/or the Google Play store for Android. At this stage, we shift into ongoing Managed Services for support and ongoing feature optimization and development.
