Often, planning for digital projects revolves around features. Features like:
Features are important to digital project success – don’t get me wrong – but whenever we work with clients, we start with outcomes, then go to features. So, what do we want this project to ultimately accomplish? What are the outcomes that matter to the organization? Perhaps outcomes like:
By starting with the outcomes that will impact the organization, we have a better lens to evaluate if a feature is warranted or not – and by proxy, we avoid needlessly expensive or complex features that don’t actually help deliver on the outcomes the organization needs, and double down on impactful work.
Here are some real-life examples of outcomes that matter to these respective organizations:
It’s something all of us need to remind ourselves of – start with outcomes, then figure out what features we need to meet them.
So on your next project, try starting there!