Experience and Trusted
Web Development Company Experts
At Paper Leaf, we’re experts in web development. We have years of experience providing agile web design and development services bringing digital products to their fullest potential. WordPress has been our platform of choice to for web development projects – everything from Airbnb-style map discovery interfaces to multi-million-dollar eCommerce platforms, and simple content management for mobile applications.
With the diverse capabilities of WordPress and the expertise of our team, we can craft a truly special, custom solution for your web development project in Toronto. Some examples of types of website projects that are perfectly suited to our skills includes:
- When the website needs to work for a complex user base
- When the volume of content is significantly larger than average
- When you need custom functionality that’s not available off-the-shelf
- Your organization has a mature brand in need of custom design support
Web Design & Development Process
WordPress is integrated into our standard web development process and we use WordPress Layout Engine to make the process even smoother. By leveraging powerful tools like WordPress and its affiliates, we save Toronto companies time and money in the development process.
As one of the most popular web development tools available today, WordPress has several benefits over other options. It’s extremely developer friendly and simple to customize which makes it a great place to start your custom website. There are also a nearly infinite number of plugins, with new ideas coming to life every day. These benefits come from having an extremely large user base of developers who communicate and solve problems together, making WordPress better for everyone with each innovation.
Web Development Projects
User-centered & Outcome-driven Web Development
We begin every web development project with an in-depth Discovery Phase, where we investigate your upcoming project and determine the essential ingredients for success. There are a couple key terms that describe the important work we do during the Discovery Phase to make sure that your new website is user-centered and outcome-driven.
We create user personas to help our team understand who is using your website, what their behaviours might look like, and what their needs are. This gives us a hypothetical person to keep in mind while creating your app and focuses our attention on the parts that matter most to your users.
Once we understand who is going to be using your website, we build user stories to envision how they will accomplish their tasks while using your site. User stories capture the specific actions that we will need to support when building your site in WordPress and they help us create a smooth, enjoyable user experience.
Acceptance criteria are what we use to evaluate our user stories. These give us specific definitions of success—ensuring that we build the right features and they execute their purpose properly.
Information Architecture and User Journeys
We use everything we learn from the previous discovery points and use that to create the information architecture. This is how we arrange pages and information on your website so that it’s easy to navigate. We also create user journeys at this stage, so we can envision how our user personas might interact with the information architecture.
Finally, we do prototyping to test it all out before diving into WordPress to make it a reality. Prototypes help us understand how all the other pieces work together and highlight any hiccups in the work early on.
Custom Web Development in Toronto for Your Company
The beauty in WordPress is its flexibility—with the right knowledge, it can be almost whatever you need it to be. That’s why we depend on WordPress to offer custom web development to organizations like yours.
We offer the following services for your web development project:
- Design Systems
- UX Design
- UI Design
- Front End Web Development
- Back End Web Development
- API Development / Integration
- CRM Integration
- Data Migration
- Automated Testing
You may not need all of these services for your project—we’ll work with you to determine what we can offer that will provide the most value to you. With our breadth of expertise, we can identify what services you’ll need to reach your goals.