From Six Sites to One: How Daytona Homes Built a Unified Digital Experience

Problem Statement

When Tacada approached us, their Daytona Homes brand was spread across several independent regional websites—each with its own templates, content structures, and admin logins. This fragmentation made content governance complex, brand consistency difficult to maintain, and customer touchpoints harder to track.

Administrators faced challenges managing user permissions, updating content, and aligning site experiences with Daytona’s newly refreshed brand identity (developed by ZGM). Meanwhile, homebuyers were navigating outdated sites that lacked modern features, cohesive messaging, and intuitive navigation.

Tacada needed a robust, scalable solution to unify these fragmented experiences into a single platform—while laying the groundwork for potential reuse across other Tacada brands.

What we did

From the start, we were excited by the challenge of a complex digital ecosystem—especially one tied to something as meaningful as helping people find their homes. Our goal was to ensure every part of the user experience felt intentional, from region-switching to property browsing to brand storytelling. And we didn’t stop there—we built a foundation designed to evolve alongside Tacada’s long-term vision.

We began with a comprehensive digital health audit of 16 Tacada web properties—including Daytona, City Homes, Accent Infills, and Carriage Signature Homes—assessing technology, accessibility, content, and design. Stakeholder interviews across the brands helped identify pain points such as fragmented workflows, inconsistent branding, and lack of actionable analytics.

Our recommendation:  a multisite architecture that could serve multiple regions with shared templates, centralized logins, and globally managed content, while still allowing for region-specific pages and promotions.

Although the original audit suggested WordPress, our content and technical analysis revealed a better fit: Statamic CMS. Its flexible content modeling and scalable structure would make managing multiple regions far simpler.

The Solution

We designed and developed a single Daytona Homes multisite that consolidated six regional sites into one. Key features included:

• Centralized logins and a shared content library for brand consistency and faster updates.
• Custom import functionality to bulk upload home models and map them to quick possession listings.
• HubSpot integration for lead capture and CRM tracking.
• Property card flexibility, giving marketing teams control over how homes and communities are promoted.
• Bright, engaging UI in line with the new brand, with subtle micro-interactions to guide users toward key actions.
• Optimized navigation and filtering to help homebuyers find the right property quickly.

Our content migration plan accounted for structured home model data, blogs, and static content from all legacy sites—streamlining the transition and preserving SEO value.

The new multisite delivered on Tacada’s major goals:

• Scalability — Daytona now has a flexible, user-friendly multisite that supports multiple regions and future brand expansions.
• Operational efficiency — Shared templates and reusable content modules reduced duplication of work.
• Brand alignment — Consistent visual identity and messaging across all regional sites.
• Trackable conversions — Features like “copy share link” and integrated analytics provide better marketing insights.

Outcomes

What started as six fragmented regional sites is now a single, unified Daytona Homes platform that’s easier to manage, easier to scale, and easier for homebuyers to use.

The numbers reflect that shift. Active and new users are up an average of 82% (259K combined users over three months), and organic search traffic has grown 64% since 2023—signs that the new site isn’t just more usable, but more discoverable and engaging for homebuyers. Consolidating six sites into one also means Tacada’s team is no longer managing duplicate templates, disconnected logins, or inconsistent content—work that once had to happen six times over now happens once.

Paper Leaf continues to support Tacada with maintenance, hosting, and ongoing improvements, including template updates and user experience enhancements—ensuring the platform keeps pace with the brand and business as both evolve.