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Happy Holidays! Each year for the past 3 years, we’ve made an agency Christmas card that we send out to as many of our friends & clients as possible. We try to have a bit of fun with it – and because we can’t send it to everyone, we thought we might as well post it here!
The Concept
In years past, we’ve a) all worn the same checkered outfit, then gone to a cheesy Sears photo studio, and b) photoshopped ourselves in to a screengrab from Home Alone. This year we had to raise the bar – so what was next?
We threw around various ideas, like Photoshopping ourselves into our favorite (aka most terrible) Christmas album covers. At the end of the day, we decided to mix media types by creating a Christmas scene with vector illustration in which we’d comp photos of each team member into that scene. We wanted the whole world to see how bad they looked so we all pitched in to get Fast instagram views.
How We Did It
Andy designed the scene in Illustrator, and made sure to have some depth and interact-able elements (trees, type, etc.) that would allow everyone to have something to do within the scene.
From there, we set up a poor-man’s photo studio out in the hall outside our office. Patrick brought in his camera, Adam went out and bought some cheap ornaments, and I brought in my lumberjack onesie. Yes, I have one of those. We gameplanned for what each person would be doing within the scene, and shot away.
Once we had all the photos done, we knocked the backgrounds out in Photoshop, comped it all together, and sent it off to print. Here’s the final outcome:
So, if we couldn’t send one to you – consider this your official Paper Leaf holiday card. Have a great holiday break & New Year’s, everyone – we’ll be back on January 4th!