Identity Design / Web Design
Jeff’s the resident strategy and visual identity expert; a guy who appreciates great, effective design like Burt Reynolds appreciates a solid mustache. He’s here to help you figure out what your business needs to be noticed and be successful, and then knock it out of the park. When not wielding his (figurative) design sword, Jeff often talks at events and sits on design panels to share his knowledge with the community. Tools of choice: Creative Suite, pencil and paper, and a good cup of coffee.
Web Design / Print Design
Andy is passionate about quality to the point where she will basically force those around her to buy the things she deems amazing. She brings that same passion to design – specifically, web design and print design. What does that mean? Nothing goes out the door without Andy’s stamp of approval. That’s a big reason why our client sites are up for CSS Awards and our client list is full of happy, repeat customers with growing businesses. Tools of choice: Creative Suite, and a mug of tea.
UX Design / Web Design
Janet comes from an agency background, and brings with her unique considerations for how users experience design on the web. She also brings a never-ending supply of strangely hilarious quotations (dubbed #janetisms in-house). We all know an aesthetically strong design is nothing without an equally strong user experience behind it. That's what Janet brings to the table: not only killer interface design, but optimal user workflows throughout applications and online interfaces.
We are a 5 person team who loves what we do – and we’re good at it. We have a wealth of design and dev experience, and a long list of happy clients. Feel free to call us by our first names: Jeff, Andy, Janet, Keyfer and Lindsay (photos forthcoming).
Launching a business, or in need of a rebrand? Go with us and you’ll learn more than you thought possible about your business, your industry, and your competitors on the way to a beautifully effective visual identity. We pride ourselves on creating visual identities that are cohesive – from logo through print material and web design – while communicating the personality of you and your business. View our work to see what we mean.
Need a website? You’ll get a beautifully crafted site that meets your business goals when you hire us. Our process – identifying user groups, keyword research, competitive analysis, custom design, revision, testing, training and more – results in stunning work that not only looks amazing, but meets the goals we help you outline. We design & build our custom sites using the most up-to-date web practices, and we use WordPress as a CMS. That means you can easily manage your web content. Nice!
So what makes Paper Leaf different? There are a lot of designers out there, after all. But us? We strive to be effective, aesthetic and honest. What that essentially means is that all our designs have to look great and serve the purpose they were meant to. For example, a beautiful logo is rendered useless if it can't be accurately replicated in various sizes and mediums. A striking website is pointless if users can’t navigate around it. This marriage between form and functionality is what steers our vision.
The honesty part – well, near everyone claims to be honest. But we back that up with proof – for example, read our blog for 100% transparency on a logo design process for a real client.
We let you know what we’re doing and how we’re doing it, and why it will work. As design professionals, we have this responsibility.
What it all boils down to is that we're nice people and great designers. We are people that respect deadlines and the relationships that come with business. Hopefully we can build a relationship with you – drop us a line if you’re interested in working with us.Contact Us