WordPress Development Projects
User-centered and outcome-driven WordPress development
We begin every WordPress development project with an in-depth Discovery Phase, where we investigate your upcoming project and determine the essential ingredients for success. There are a couple key terms that describe the important work we do during the Discovery Phase to make sure that your new website is user-centered and outcome-driven, these include:
User Personas
We create user personas to help our team understand who is using your website, what their behaviours might look like, and what their needs are. This gives us a hypothetical person to keep in mind while creating your app and focuses our attention on the parts that matter most to your users.
User Stories
Once we understand who is going to be using your website, we build user stories to envision how they will accomplish their tasks while using your site. User stories capture the specific actions that we will need to support when building your site in WordPress and they help us create a smooth, enjoyable user experience.
Acceptance Criteria
Acceptance criteria are what we use to evaluate our user stories. These give us specific definitions of success—ensuring that we build the right features and they execute their purpose properly.
Information Architecture and User Journeys
We use everything we learn from the previous discovery points and use that to create the information architecture. This is how we arrange pages and information on your website so that it’s easy to navigate. We also create user journeys at this stage, so we can envision how our user personas might interact with the information architecture.
Prototyping
Finally, we do prototyping to test it all out before diving into WordPress to make it a reality. Prototypes help us understand how all the other pieces work together and highlight any hiccups in the work early on.