Tools for user-centric businesses and organizations
Our devices are filled with applications of all kinds – some for entertainment, some for essentials, some that could probably be uninstalled. Favourite, frequently-used, applications provide value. They allow us to complete actions quickly and efficiently, removing unnecessary UI interactions and bloated content experiences – sometimes even enabling us to completely avoid cumbersome processes that may exist.
With the right application development services, you will be able to hone in on the primary tasks your customers want to complete and will be able to design a smooth, pleasant system for them to do what they need to do.
It goes without saying, there a ton of benefits that come with a branded application – for instance, the right application development services can help you achieve:
- a competitive edge
- increased brand equity
- increased customer loyalty and retention
- improved conversion rates
- better audience insights and analytics
Methodology and Expertise
Application development services for your company
We build mobile applications from the ground up to suit your unique needs. A good mobile application will do more than provide a platform for you to communicate with your audience—it will also give your brand a boost over your competition in the minds of your users.
In order to determine what kind of application will best serve your organization, we may employ any of the following tactics:
- User research
- Technology research
- User personas
- Architecture and content workshops
- User story generation & prioritization
- Acceptance criteria creation
- Moodboarding exercises
- Workflow mapping workshop
- Architecture diagrams
It’s easy to get off track when creating a new application. It’s normal to use other apps as a reference point and be distracted by fun features and innovative functionality. We use these tactics to stay focused on what really matters to you and your users.
User-centered and outcome-driven mobile applications
The value of an application goes beyond providing a service—it’s also important to consider the experience of using the app. A good mobile application makes life easier for the people who created it and the people who use it. We carefully consider every perspective throughout all our application development services so everyone can get the most out of your mobile app.
User-centred means that we put ourselves in your users’ shoes to consider how they want to accomplish their tasks and what features would make their experience as smooth as possible.
Outcome-driven application development services make sure that each detail and functionality included in your app is created specifically to help your users complete one or more actions. These tend to be actions that they need to do on a regular basis and should be easy to accomplish.
Custom application development services
We offer several mobile application development services that others cannot. What we do for your organization will depend on what exactly you need—and since we know application development inside and out, we can also help you determine what that is.
Application development services may include:
- Design Systems
- UX Design
- UI Design
- Mobile App Development
- API Development / Integration
- CRM Integration
- Data Migration
- Automated Testing
Our expertise in these offering provide valuable insight into your mobile app development project, even if your app doesn’t need every one of these services. Our deep knowledge of the ways in which an app creates value for an organization and its users means that we can leverage our insights into streamlined and effective development.
Get to know our application development process
Step 1: Research and Discovery
Our application development projects start with a Discovery Phase. This is where we determine:
- what you need out of your app
- what your users need out of your app
- what are the core functions of your app
- how we’re going to approach the project
- what a realistic timeline looks like
- and any other important starting points
Step 2: Design and Development
Once we’re all on the same page about what the project looks like and how we’re going to get it done, we start doing. We use Kanban as a methodology to keep the project moving forward smoothly and identify any hiccups quickly, so they can be dealt with in a way that disrupts the project the least.
Our mobile application developers maintain regular contact with you, sharing updates and previews of our progress to ensure you’re satisfied throughout the project. Using an agile approach like this enables us to stay nimble and pivot whenever needed, resulting in the best possible output.
What you’ll see in these status meetings could include:
- Navigation exploration
- Preliminary interface designs
- Functionality demonstrations
- Prototype walk-throughs
- Sample data and reporting outputs
Step 3: Testing, Launch, and Maintenance
As we work on the design and development of your mobile application, we’ll also be testing it throughout the process.
This consistent and recurring testing ensures we can handle any errors quickly and effectively and can also avoid surprises at the end of the process. Our most comprehensive QA and UA testing occurs shortly before launch where we make sure everything works smoothly for your users.
Once we push the mobile application live, we transition from the build phase to a maintenance phase, offering you application support and development based on your needs moving into the future.