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posted in Articles // Fonts // Freebies by

As soon as I learned about the @font-face CSS declaration, my life as a designer changed permanently. A whole world of possibilities are opened up by this feature – no more relying on Arial, Verdana, Georgia and all the other “web safe” fonts. Not that there is anything inherently wrong with those fonts, but after […]

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In any industry you’ll eventually hear the terms “giving back”. It’s become almost a sort of catch-phrase, not unlike “totally organic” or whatever the newest buzzword is . But while “giving back” might be somewhat overused and on its way to buzzword status, it doesn’t mean the term should be overlooked or dismissed. In this […]

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It’s always good to be able to articulate design choices to your clients; why you put something where, why you chose the color scheme you did, etc. This knowledge is one of the biggest differences between a designer and a non-designer. But there is a lot to remember when it comes to the realm of […]

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posted in Articles by

I see web designers using images of laptops (specifically, Macbooks) all the time. Perhaps we’re using them to showcase our own designs, or perhaps we’re using them in a design for a client. Regardless, if a stock photograph of a laptop is required, Macbook-esque shots are the way to go. Their sleek design lends well, […]

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This post is based on an old version of WordPress. Here at Paper Leaf, we do a decent amount of WordPress blog design & implementation for our clients. While WordPress is super easy to learn, you can’t just build your clients a blog, send them the login information and then disappear off of the face […]

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posted in Articles // Design by

I read a lot of design-related articles & blogs online – I mean, really, what else can you do when you live in Edmonton, which was the coldest place in North America on Dec 13 at -58C with windchill? Anyway, I’m constantly bookmarking items I think might be useful for me as a designer in […]

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posted in Articles // Design // Fonts // Freebies by

Every once in a while, a design calls for a somewhat sketchy, hand-drawn font. Perhaps it’s a gig poster; perhaps it’s for an !!ENERGY DRINK!! company; perhaps it’s something completely different. As a designer, chances are you usually have a ton of work on your plate and can’t always hand-style lettering unique to each project. […]

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posted in A to Z // Articles // Design // Logos by

Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline the workflow from initial brainstorming through to delivery for a complete “identity build” for a chocolatier/artisan chocolate business. Warning: you will want to eat chocolate after reading this post. Paper Leaf was […]

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posted in Articles // Business by

Up until recently, I like many was juggling part-time freelancing and part-time design/photography. The client base wasn’t there and I didn’t have the confidence to make a proper jump to full-time freelancing. However, there are plenty of clients and opportunities in Edmonton and abroad; projects kept coming in, clients kept growing and eventually it made […]

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posted in Articles // Design // Fonts // Freebies by

Graphic design has an amazing community. Comprised of both the vets from the pre-computer era to the newbies who were raised on the internet and computer-editing applications, there is a huge gamut of people sharing their work and expertise online. I know when I was starting out in design, I found tons of inspiration and […]

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