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Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline the workflow from initial brainstorming through to delivery for a complete “identity build” for a chocolatier/artisan chocolate business. Warning: you will want to eat chocolate after reading this post. Paper Leaf was […]

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Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline the workflow from initial brainstorming through to delivery for a recording studio logo design. Recently a friend of mine, Randor, came to me for a logo redesign. He runs an Edmonton-based recording […]

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Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline a band promo photo project I was commissioned for. Keep reading to see how this shot was conceptualized, shot, and edited – and if you enjoy the article, subscribe to the RSS […]

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