• Agency or Freelancer? Make the Right Choice for Your Next Digital Project

    When we started Paper Leaf, we were effectively two freelancers. We took on appropriate projects for our size, skill, and experience level; ...

  • The Value of Custom Software as an Asset

    For established businesses looking to introduce a new piece of software to their operations, one of the most challenging aspects to wrap is ...

  • Have the Next Big App Idea? Start Here First

    We've all had it: that lightbulb moment for the next big app idea. Does this exist? Why hasn't someone built this yet? Wouldn't it be cool a ...

  • The Problem with RFPs and What to Do Instead

    Let's say you need to hire an employee to fix a specific problem in your business. To find that person, you post a job – but it turns out ...

  • How to Translate App Metrics into Business Outcomes that Matter

    There are countless articles about the importance of defining and tracking the key metrics for your mobile app or web app. Conversion rate, ...