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Logos Posts

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posted in Articles // Design // Logos by

On November 15, 2010, some fine ladies & gents launched a fun contest for graphic designers called How Low Can Your Logo? The gist of the contest is for designers to “willingly create that which you spend your entire life trying not to create: the worst logo ever. ” It’s an awesome way to bring […]

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The importance of having a quality logo cannot be understated. A logo is the face of a business – it’s the first thing clients see, and we all know we’re a first-impression society. With that in mind, there are a few characteristics that any good logo must have, and these traits are must-knows for designers […]

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The Madness is upon us! Yes, some of us up here in Canada like basketball (even though our only worthwhile export of late has been Steve Nash, and it’s hard to dribble in snow). I regularly tune in and throw away money when it comes to the annual 64 (now 65, with the play-in) team […]

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Recently, Paper Leaf Design was offered the opportunity to rebrand 3rd Street Beat Entertainment – a group that offers hip-hop dance instruction, as well as show promotions and other related services. It’s always a nice break to get away from corporate design and be able to work with a company based in the arts, whatever […]

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posted in A to Z // Articles // Design // Logos by

Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline the workflow from initial brainstorming through to delivery for a complete “identity build” for a chocolatier/artisan chocolate business. Warning: you will want to eat chocolate after reading this post. Paper Leaf was […]

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Welcome to From A to Z, where I outline all the steps taken in a specific project. In this particular instance, I’ll outline the workflow from initial brainstorming through to delivery for a recording studio logo design. Recently a friend of mine, Randor, came to me for a logo redesign. He runs an Edmonton-based recording […]

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This is an article in a series called “For Our Clients”. The goal of these articles is to be as transparent as we can with our clients so as to help clarify how we think, what we do, and how we do it. We also hope that these articles can become a resource for clients […]

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