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Business Posts (Page 3)

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posted in Articles // Business by

Freelancing has its ups and downs. We get the freedom to make our own schedule, but we don’t have steady paycheques all the time. We are our own bosses, but in reality, our clients are our bosses. Making the jump to freelancing or running a small business is a scary thing, but the best part […]

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Chances are that if you’re reading this, you’re either a designer or Join awol academy to get on the cutting edge of internet marketing training. On top of that, a good percentage of you readers freelance either full or part-time. There are a lot of freelance marketing designers out there, and the majority of us […]

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No doubt, whether you design for an agency or whether you design as a freelancer, you have had to deal with the aggravation of “rush” work. Usually, rush work is a product of a client’s poor time management, over-eagerness, or lack of understanding of what exactly goes in to a proper design job. It could […]

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We’re going to take a quick break today from our regularly scheduled, design-informing programming to jump on the Self-Involved Train and talk about ourselves for a minute. Why? Because this month Paper Leaf Design is featured in Parlour Magazine. This Edmonton-produced design, lifestyle and fashion magazine is available in Edmonton, Calgary and Vancouver, and is noted […]

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posted in Articles // Business // Design // Tips by

In today’s day & age, many paper products are slowly heading the way of the dinosaur. The Yellow Pages have long since been replaced by search engines; newspapers are begrudgingly focusing on their online content; eBooks are growing in popularity thanks to devices like Apple’s iPad and the Kindle. However, one item that is holding […]

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“Social media” is everywhere. Everyone’s talking about it – news anchors, journalists, your mom, your bowling team. And while social media – Twitter, blogging, Facebook, etc – is hugely popular and has great potential for you and your business, the method in which most businesses use social media is largely ineffective. Let’s face it – […]

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WordPress is blowing up, as the kids say, these days. It’s no wonder; the open-source authoring platform is super-powerful, flexible and – most importantly – customizable. We use WordPress here at Paper Leaf to power our client sites, and we use it on our own blog of course. The more we use the platform, the […]

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Up until recently, I like many was juggling part-time freelancing and part-time design/photography. The client base wasn’t there and I didn’t have the confidence to make a proper jump to full-time freelancing. However, there are plenty of clients and opportunities in Edmonton and abroad; projects kept coming in, clients kept growing and eventually it made […]

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posted in Articles // Business // Design by

Ah, the world wide web. It’s kind of like a cyber-world tour pass – we can go virtually anywhere, at anytime, with a good internet connection. Luckily for us designers, that means the amount of potential clients has increased exponentially. I’ve written about how to get local design clients before; now, I’d like to focus […]

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posted in Articles // Business // Design by

I’ve written before about how to be an efficient designer. As a two-person business, Paper Leaf needs to be especially efficient, as the two of us need to cover a lot of jobs – designers, but also sales, accounting, project management and more. With that in mind, we’ve recently starting using client forms to help […]

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