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Business Posts (Page 2)

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posted in Articles // Business by

As both graphic & web designers, we create a lot of websites for small businesses. We are frequently asked if, in our opinion, the client should include a blog in their new website. Of course, there is no blanket answer for this question; each client and each site has different needs. However,outlining the benefits of […]

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The other day, I was surfing reddit. I swear it was on the weekend. Anyway, somewhere in a redditland conversation, someone posted this comment: I think you’re confusing cost with value. This got me to thinking – of course, in terms of running a graphic & web design business – how many of us confuse […]

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Graphic designers and web designers – especially those of us who freelance or run a small design studio – are constantly meeting new people, new potential clients, describing our work processes and so on. If you’re not doing this, chances are your design career isn’t going so hot. Anyway, many of these new or potentially […]

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posted in Business // Design by

Freelancers and small design companies do not have large marketing budgets. There may be a few dollars here or there to spend on Google AdWords, Facebook ads or perhaps a small print campaign, but by and large we survive on one things: referrals. When someone begins his/her freelance design career, all we have are referrals: […]

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Lately, I’ve been thinking more and more about logo design versus identity design, the difference between each, and what each means to a small business. Paper Leaf works primarily with small businesses, and we complete a variety of work: one-off logo designs, websites, and entire identity packages (logo, print, web all at the same time). […]

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Formal design education is great. You learn all about design fundamentals, like contrast and balance and white space and so forth. You learn about design history & heroes like Paul Rand. You learn about color theory; you learn the tools of the trade. Plus, you touch on some intangibles like time management (both how to […]

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Bounce rate is an important metric for website designers, developers and owners to know. Bounce rate, according to Wikipedia, “essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: […]

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posted in Articles // Business // Design by

A graphic designer in today’s day and age has to have a wide-ranging skill set. Along with the obvious grasp of design principles like contrast, balance, color and such and the knowledge of how to use the industry-standard software, many clients also expect designers to be developers, illustrators, strategists and more. I agree with most […]

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If you’re a freelancer or a small design studio, chances are you will hit a slow point every once in a while. Whether it’s the time of year, the size of your client pool or some other factor, it happens. The question that arises at this point, then, is what we can do with this […]

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As designers, we can often get caught up in the specifics of the aesthetic. Is there enough contrast? How’s the balance? Clean typography? And so on. Of course, there needs to be the balance of form vs. function, but I know I am more acutely aware of the design of a print piece/website and how […]

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