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A graphic designer in today’s day and age has to have a wide-ranging skill set. Along with the obvious grasp of design principles like contrast, balance, color and such and the knowledge of how to use the industry-standard software, many clients also expect designers to be developers, illustrators, strategists and more. I agree with most […]

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The importance of having a quality logo cannot be understated. A logo is the face of a business – it’s the first thing clients see, and we all know we’re a first-impression society. With that in mind, there are a few characteristics that any good logo must have, and these traits are must-knows for designers […]

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Graphic design is a saturated field. Just look at the amount of design blogs, this one included, out there in Internet-land. Yes, there are many of us providing our services for clients – whether those services are web design, identity design, print design, all of the above or some combination. Getting into the graphic design […]

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I remember the first album cover that truly grabbed my attention: Meatloaf’s Bat Out of Hell. Why my dad had a Bat Out of Hell LP, I don’t know. What I do know is that image of a guy on the chopper bursting out of hell in a cemetery on the cover, made me think, […]

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If you’re a freelancer or a small design studio, chances are you will hit a slow point every once in a while. Whether it’s the time of year, the size of your client pool or some other factor, it happens. The question that arises at this point, then, is what we can do with this […]

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As designers, we can often get caught up in the specifics of the aesthetic. Is there enough contrast? How’s the balance? Clean typography? And so on. Of course, there needs to be the balance of form vs. function, but I know I am more acutely aware of the design of a print piece/website and how […]

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Search engine optimization, or SEO, is and always will be a bit of a mystery. Google, the king of search engines and what everyone shoots to be at the top of, is constantly changing their algorithm to avoid being “gamed”. However, there are a few simple best practices that are proven to improve search engine […]

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Every day I get up, have coffee and breakfast, and sit down at my computer for my day’s work. I’m pretty much glued to my screen, and during that 8 (10…12… depends on the day) hour day, I use a large variety of software. Because a large part of the livelihood of the graphic and/or […]

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Recently, we were asked to submit a bid for a decently large-scale design job. The job entailed design work for 2 campaigns for the University of Alberta – two campaigns focused on sustainability. These campaigns needed branding as well as a variety of print and digital design. The question we had was how to properly […]

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The print-only freelance designer is a dying breed. There, I said it. If you’re a freelance designer who doesn’t have web-related skills, you best add that arrow to your quiver or you’re going to be left in the dust. Now, it’s worth noting that I’m not saying “print design is dead” or “identity design is […]

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