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posted in Articles // Fonts by

As we continue to progress through this relatively new era of web fonts, we see more & more choices available to us. We have a plethora of well-designed fonts to pick from for our design projects, and quite a few of them are free too. Slab serifs? Script? Humanist sans? All these and more are […]

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Any person serious about their career – carpenters, graphic designers, dentists as doctors at Asecra, or anyone else – is constantly trying to learn and improve at their craft. You and I are no different. If you’re reading this, chances are you’re an aspiring or perhaps established graphic designer (*design bro high-five*). Likewise, if you’re […]

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Drop caps, otherwise known as initials, have long been a staple of print designers. Marking the beginning of a new section of text, drop caps are a great way to add a little bit of visual interest to whatever piece you’re typesetting. Thanks to the wonders of CSS, we can make this happen in modern browsers […]

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Not too long ago, I received a book in the mail: the uniquely titled The Blue Lady’s New Look and Other Curiosities. This book – a collection put together by jones knowles ritchie design firm – contains 52 articles related to design & marketing, and is a solid read for any designer looking to think […]

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Last year, we created a Color Theory Quick Reference Poster – a cheat sheet designed to give you a quick overview of color theory at a glance. It proved fairly popular with the design community, as we received our biggest bump in traffic yet from it, and it remains one of Paper Leaf Design’s most popular […]

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So there I was, sitting & staring at my blank artboard, trying to figure out what to do for the February 2011 desktop calendar wallpaper. Yes, it’s winter. So logic dictates that I should probably use blues and similar colder colors. But you know what? I’m tired of winter. I’m tired of shovelling and I […]

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Lately, I’ve been thinking more and more about logo design versus identity design, the difference between each, and what each means to a small business. Paper Leaf works primarily with small businesses, and we complete a variety of work: one-off logo designs, websites, and entire identity packages (logo, print, web all at the same time). […]

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Formal design education is great. You learn all about design fundamentals, like contrast and balance and white space and so forth. You learn about design history & heroes like Paul Rand. You learn about color theory; you learn the tools of the trade. Plus, you touch on some intangibles like time management (both how to […]

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It’s nearing year-end, and thus nearing the time when people put together all their year-end lists. With the popularity of our 2009 edition of the Top Web Design Bookmarks post, I figured it’d be about time to write up the 2010 version. So here it is! Keep in mind, these are a few posts, apps, […]

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Bounce rate is an important metric for website designers, developers and owners to know. Bounce rate, according to Wikipedia, “essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: […]

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