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posted in Articles // Business by

Why do we wait until a project fails before we ask ourselves why it failed? An argument for proactively discussing failure.

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posted in Articles // Business by

Drawing comparisons between mowing grass, destroying garbage cans, bosses who scream obscenities, and design as a business. Believe it or not, they all link together.

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posted in Articles // Design // Tips // Tutorials by

Adding texture to Illustrator vector art can be a little tricky, especially if you need a working file that you can change the colour of during the creative process. Here's a better, little-known way to add textures to your artwork that keeps you in creative control.

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Custom fields are a must for any custom WordPress theme that has any level of complexity in layout. But out-of-the-box, WordPress strips formatting from any content that is pulled from custom fields with 'get_post_meta', which makes your life as a WordPress developer harder than it should be. Here's how to fix that problem.

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posted in Articles // Design by

Paper Leaf started as a 2-person operation (well, 4 if you count cats). Andy & I did everything in house ourselves: design, development, client relations, proposals, you name it. We checked each other's work here and there, but there was no art director → designer relationship on any projects.

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posted in Articles // Fonts by

Google’s web font service is a great tool for any web designer to have in his/her arsenal – but, like anything, some typefaces are better than others. As visual / aesthetically driven people, we designers can sometimes focus too heavily on the aesthetics of a typeface alone. It’s important, though, to also choose typefaces for […]

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It seems like everywhere I turn, I see another argument, blog post, or comment debating the merits/benefits/detriments of the whole flat design movement. There are so many absolutist opinions out there; unwavering, unshakable opinions that “flat will save us” or “flat is the scourge of interface design”. Generalized opinions like these are kind of silly […]

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posted in Articles // Fonts by

A company’s brand is comprised of a huge amount of interactions and elements – and many aren’t totally in the company’s control. One brand element that a company can control, and one that is often overlooked, is the voice of typography/type and how your brand is using it. What is Typographic Voice? The voice of […]

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posted in Articles // Design by

Tell me if this sounds familiar. You’re starting a website design project, and the client wants to tackle their own content – or maybe there is an outside copywriter. So as to keep the project moving along, you decide you will just jump into design using lorem ipsum (or perhaps bacon ipsum) before you get […]

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posted in Articles // Business by

Seems like an easy question to answer, doesn’t it? If you’re a designer, you want to sell your design services: perhaps logo design, print design, web design, interface design and so forth. The reality? Yeah, you should be selling that. But there’s much more that you should be selling. You should be selling comfort, reliability, […]

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