So you’ve worked with your stakeholders and users to capture a big pile of user stories for your new website or app – but we can’t, and shouldn’t, build everything people ask for. Money doesn’t grow on trees, and certainly some items are higher value than others.
We need to prioritize. We need to talk about and understand which of those stories are the highest value and critical to success, and build those items first. Here’s how to do that.
There are a couple of prioritization methods you can use. First is the MoSCoW method, wherein each user story is prioritized as one of the following:
Alternatively, you can also use a simple numerical (1-3) prioritization method, following similar criteria:
Ultimately, the prioritization method you choose is up to you. They both work. Understanding the priority of each user story will help in a few scenarios going forward, including:
Estimation. If you’re doing discovery work to provide scope to an agency or internal team for timeline/costing, they can estimate based on the groupings (e.g. “here is the effort / cost / timeline for the minimum viable product or MVP of your digital product – defined as all user stories classed as ‘M’ or ‘1’” or “here is the effort / cost / timeline to deliver all 1s and 2s (or Ms and Ss) as requested” ), as well as
Prioritization of work. Prioritizing the cards helps the development team prioritize what work to do and when, when the actual production cycle begins. The team won’t be working on low-value items.
Pick a prioritization method and write down the definitions for the ranks on a whiteboard so the rest of the group in the room have a reference point. Explain the method to the group.
Then, organize your pile of user story flashcards into a neat stack. Hold up the first card, read it out loud, and ask the group to “rank” the user story.
If you’re using the numerical prioritization method, each member of the group can just hold up fingers (1, 2, or 3 fingers). If you’re using the MoSCoW method, it’s helpful for each stakeholder to have an M flashcard, an S flashcard, and so forth so they can just hold up the appropriate rank card (kind of like judges in the dunk contest).
Sometimes the entire group will rank a user story the same – i.e. immediate consensus that a story is a 1, or an M. In that instance, it’s easy. Write down the rank in the corner of the card, and start a new pile for that priority level. Our free user story flashcard template, which you can print off, has a handy little spot to mark each story’s priority.
More often, however, members of the group will have differing opinions on how important or valuable a certain user story is. In this instance, as the moderator of the exercise, it’s up to you to ask the right questions and/or steer the group to help reach a consensus on that story’s priority. If you’re an expert in digital product delivery, you might be able to weigh in with an opinion as well either around value to the identified user or potential effort level (e.g. this is likely low-effort but mid-high value, so let’s make it a 1).
Remember though: just like in the user story generation phase, the priority of these cards is not written in stone. The priorities can and should be flexible – agile, even – as the project moves forward and more information is learned.
Continue in this fashion: hold up the card, read it out loud, ask for a ranking from the group, reach a consensus, write down the agreed upon priority level on the card, and place it in the “prioritized” stacks (it’s recommended to have a separate stack of cards for each priority level). Soon enough, your huge pile of unprioritized user stories will be a prioritized, tidy, and neat collection of user stories.
Finally, it’s important to remember that the conversations that happen are important. These instances – when stakeholders are questioning priority level, or asking a story author what vision they have in their head for how something might work – should be captured, either in an audio recording or by someone taking dedicated and detailed meeting notes.
Unless you want to present a giant stack of cards to your internal team, your boss, or a digital agency, you’re going to want to transfer the user story cards to a digital format. We recommend a simple spreadsheet or table with a Priority column (MSCW or 1/2/3) in the far left column, an ID column using numerical sequencing beside that (e.g. US001, US002, etc. – trust me, the numerical sequencing will come in handy for future stages like user journeys, QA/UA testing and the like), the story in the column beside that, and lastly a blank column called Acceptance Criteria – which is what the next article is about – beside that.
If you want to save some time, you can just download the spreadsheet we use for digitizing user stories at the bottom of this article.
If you followed these steps, you’ll have a valuable and exhaustive list of prioritized user stories that are a macro-level set of functional (and non-functional) requirements for your digital project. In conjunction with the project brief and user personas that preceded user stories, you’re starting to get a pretty good understanding of the digital project – you’re discovering it piece by piece.
However, at this stage the user stories we authored and ranked don’t have quite enough detail to effectively begin to design, build out, and test. So, before we can do that, we need to learn how to have some conversations and unpack acceptance criteria for each user story.