Yep, that's what the University of Oxford found when they conducted a study based on over 5,000 IT projects. That’s a little scary. Don’t worry though – you can avoid this.
There’s a proven process to help avoid that situation; a repeatable model for the Discovery Phase of digital projects we’ve used at Paper Leaf – our award-winning digital agency – to help successfully define, scope, build, and launch countless digital client projects totalling in the millions of dollars. And we’ve published that model here, for you, along with numerous tools like printable flashcards, user persona templates, information architecture workbooks, and much more.
That's what you can expect if you read and apply the learnings from the Digital Guide to Project Discovery. Here's the outline of the chapters, and what you can expect to learn: