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posted in Articles // Business by

As designers, we can often get caught up in the specifics of the aesthetic. Is there enough contrast? How’s the balance? Clean typography? And so on. Of course, there needs to be the balance of form vs. function, but I know I am more acutely aware of the design of a print piece/website and how […]

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Search engine optimization, or SEO, is and always will be a bit of a mystery. Google, the king of search engines and what everyone shoots to be at the top of, is constantly changing their algorithm to avoid being “gamed”. However, there are a few simple best practices that are proven to improve search engine […]

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posted in Articles // Design by

Every day I get up, have coffee and breakfast, and sit down at my computer for my day’s work. I’m pretty much glued to my screen, and during that 8 (10…12… depends on the day) hour day, I use a large variety of software. Because a large part of the livelihood of the graphic and/or […]

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Recently, we were asked to submit a bid for a decently large-scale design job. The job entailed design work for 2 campaigns for the University of Alberta – two campaigns focused on sustainability. These campaigns needed branding as well as a variety of print and digital design. The question we had was how to properly […]

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The print-only freelance designer is a dying breed. There, I said it. If you’re a freelance designer who doesn’t have web-related skills, you best add that arrow to your quiver or you’re going to be left in the dust. Now, it’s worth noting that I’m not saying “print design is dead” or “identity design is […]

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posted in Articles // Design // Tips by

Like many of our readers, we end up doing quite a bit of work for smaller businesses. Personally, I love working with small businesses: you usually have one solid contact, you can relate to one another, and you can usually skip the bureaucracy and red tape that sometimes comes with working for larger companies. However, […]

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Freelancing has its ups and downs. We get the freedom to make our own schedule, but we don’t have steady paycheques all the time. We are our own bosses, but in reality, our clients are our bosses. Making the jump to freelancing or running a small business is a scary thing, but the best part […]

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posted in Articles // Found Fridays by

Why hello, dear readers, and welcome to Volume 18 of the world-famous* Found Friday series. This week we have a great mix of design-related (sometimes loosely related, I’ll admit) finds: a fun/simple sign app for iPad/iPhone, a great article on type choices, a preview of the USA World Cup bid design by Pentagram, 9 great […]

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posted in Articles // Design // Tips by

Some web designers write their own code; some don’t. Even if you’re in the former category, chances are you have worked with a developer who has been hired to bring one of your web designs to life (if you haven’t, you will soon). Sometimes clients have a developer already in mind and are just looking […]

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posted in Articles // Business by

Chances are that if you’re reading this, you’re either a designer or someone interested in design at some level. On top of that, a good percentage of you readers freelance either full or part-time. There are a lot of freelance designers out there, and the majority of us brand ourselves as just that: a freelance […]

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